An application programming interface (API) specifies a software component in terms of its operations, their inputs and outputs and underlying types. Its main purpose is to define a set of functionalities that are independent of their respective implementation, allowing both definition and implementation to vary without compromising each other. (source: Wikipedia).
It defines a set of tasks, for example, retrieving data from another party to display on your site for comparison purposes. The second party allows you to connect to their site. This, of course, works the other way around - where your API is a tool for others to access your data as you define and permit it.
- Ease of sharing of information
- Consistency and Quick Deployment of Services
- Uniformity enhancements and implementations of new features
- Ability to incorporate new clients in a timely efficient manner
- Amazon Web Services
- Google Maps
Your online presence has to transcend from being just informational. It is a tool where you provide value added services to your customers by giving access to their transactions in a timely manner.
Incorporating a blog to your website helps to bring traffic to your business, and it is a instrument to keep your clients informed of upcoming products, services and events.
Many business processes can be automated to achieve a greater degree of efficiency and accuracy by defining in detail the dependencies, the overall procedure, the desired results and data required.